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“I was troubled by the fact that I had all these ambitions for being a great athlete but I wasn’t big,” he recalls. It’s something he learnt the benefits of first-hand. Todd Herman has spent years working with top athletes – from the Danish Olympic team to the New York Yankees – helping them to step into alter egos to sharpen their game. “The best of the best that were consistent would bring up a persona, an alter ego, or a secret identity that they would use to play through,” “Glamrou allows me to feel my best self,” says Amrou.Īnd from the beginning Glamrou offered relief from Amrou’s battles with obsessive compulsive disorder, a condition which they describe as a “cerebral prison.” Performing onstage provides an antidote to OCD: “Drag for me is probably the most present and out of my head experience that I’ve ever known,” says the drag artist. When Amrou takes the stage as their alter ego, they step into another persona, another world, where they can be whatever they want, and feel confident and powerful. But it’s about so much more than the costume. With wig, heels, glitter and make-up, Amrou becomes Glamrou. The alter-ego Glamrou was created by Amrou Al-Kadhi, a British-Iraqi screenwriter, drag performer and author.

Using an alter ego for escapismĪlter egos can liberate us from our own minds. But just like our primary identities, each alter ego is unique, with its own origin story, its own personality, and character. Today, the term alter ego is used to describe a second identity – different to the one we live in our day-to-day lives. Studies showed that children who adopt an alter ego, the persona of a superhero, tend to perform better on challenging tasks when solving difficult puzzles.